Master Thesis - Exploration and analysis of market growth opportunities in IndiaNenzing

Description

Working Title: Exploration and analysis of market growth opportunities for Liebherr in the duty cycle and deep foundation market in India

Objectives:

• Market and competitor analysis about the Indian construction equipment market and the Indian construction industry
• Competitor analysis based on growth rates, product portfolio, way of distribution and strengths
• Insights into the Indian clamshell dredging, aggregates as well as dragline mining market and the deep foundation market
• Description and evaluation of the current Liebherr setup in these business fields
• Conducting interviews with relevant Liebherr employees as well as with construction associations and experts in India
• Acquisition of a valuable data set to verify the qualitative findings of the market research
• Analysis of Indian perceptions of construction equipment from Western and Eastern of construction equipment manufacturers (Characterisation of the Indian market)
• Development of a new way of conducting market research in the construction industry for the future

Methodology:

• Comparative analysis between India and another country in terms of market environment, framework, and conditions
• Screening and evaluation based on marketing mix tools
• Implementation of marketing tools (e.g. PASTEL, Adaptation of Porter's Five Forces, SWOT-Analysis, etc.)
• Evaluation and positioning of the product portfolio in the focus market
• Highlighting political, economic, social, technological, environmental, and legal conditions of the respective markets

Qualification

• Student with a focus on Marketing & Sales or comparable specialisation
• Strong interest in market research activities and corresponding tools (market analysis, competitor analysis, etc.)
• Interest in and open-mindedness concerning other cultures
• High degree of initiative and personal responsibility

Our Offer

At Liebherr you will have the opportunity to get to know an internationally successful industrial company. In addition to comprehensive support, we offer a unique insight into our sales department - including appropriate remuneration. The estimated duration of the assignment is 6 months. We look forward to receiving your application or your call.

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One Passion. Many Opportunities.