On Sunday, around 800 Liebherr employees celebrated the start of Bauma together with the Liebherr family. The family shareholders Sophie Albrecht and Patricia Rüf thanked all the employees and opened the event.
Employees travelled to Munich from all over the world to represent Liebherr at Bauma. At the Liebherr booth in the outdoor area, they got in the mood for the start of the most important trade fair for construction machinery. After the postponement of Bauma to 2022 due to Covid-19, the joy of being back at the trade fair was palpable among everyone involved.
This also includes Sophie Albrecht and Patricia Rüf, who turned to the attendees with their speech. They welcomed the employees on behalf of the Liebherr family and thanked the teams around the world whose commitment had made the company's Bauma appearance possible in the first place. Liebherr has been an exhibitor at Bauma for over 50 years, but every year the booths would impress even more than the previous year. The fair is thus always a highlight for the Group. The strong brand could be presented through the products and solutions on display, underlined by the impressive new brand appearance.
The two family shareholders also addressed this year's motto “on your site”, which Liebherr has chosen for Bauma. Even if the last few years had not made it easy, they were at the side of customers and partners on every construction site. Whether it was with the machines on site or by providing advice, solutions and services – Liebherr is at their side, on their construction site, anytime and anywhere. They also addressed the essential themes of the trade fair presence: product responsibility, efficiency, digitalisation and service. They said that everything was based on the principle: “The highest quality in everything we do – and that's exactly what we're showing here at Bauma.”
The speech kicked off an entertaining evening with delicious food, cool drinks and live music. The perfect start to an exciting and challenging trade fair time. A total of between 1,500 and 2,000 employees from 47 countries will travel to Munich over the course of the week to represent Liebherr at Bauma.