Magazine | 27/11/2024
The art of shaping the future from the past
... is an art that Hans Liebherr mastered. When he started producing refrigerators in 1954, he drew on his knowledge and experience from the past – because he knew how crucial it is to recognise market needs and implement them at the right moment.
At that time, only a small proportion of German households had their own refrigerator, but Hans Liebherr saw enormous potential in the blossoming economic miracle. With his far-sighted decision, five years after founding his company, he laid the base for Liebherr to develop into a specialist for refrigeration and freezing and still be one of the market leaders in the industry today.
To mark its anniversary, Liebherr is looking back at the beginnings and reviving a piece of its history with the ‘shop window on wheels’. In this journey through time, you can find out what lies behind it and how the historic cult object has made it back into the future.