Social & Digital Media ManagerMumbai

Location: Powai,  Mumbai

Job summary:

• Lead for social media such as facebook, twitter, google+, blogs and forums
• Handling of the website, digital and social media vehicles
• Search & Display campaign management
• Performance Marketing  campaign management
• Ideally, long-term experience in the digital / social media fields

Roles & Responsibilities:

• Creates and runs regional digital up-to-date social media and website content (CBM related) in line with the brand communication strategy and guidelines
• Implements paid campaigns (google, social media channels) in alignment with brand requirements and e-commerce strategies
• Runs campaigns to drive traffic, engagements & reach to reach regional GTM targets
• Develops regional influencer approach to reach local GTM targets based on global strategy
• Custodian for website & webshop content and activities and supports to generate awareness and traffic
• Adapts global campaigns and content according to regional needs in line with the communication and brand strategy
• Briefs external and internal suppliers and partners for content creation (make or buy)
• Selects suppliers, defines budgets, sets and analyzes KPIs and continuously improves above tasks
• Writing own country-specific content (posts/articles, website content)
• SEO-optimization of regional Webcontent
• Publishing content on the appropriate social media channels
• E-Commerce performance.
• Influencer marketing
• Contact partner for the central social media team to Global & Local team

Basic Education and Experience:

• More than 5 Years of Experience in digital marketing activities from a reputed company
• Min. Bachelor in any discipline / MBA in Marketing would be preferred
• Good communication & presentation skills
• Industry preference : Consumer Durables / FMCG / Paint Industry / Retail / Lifestyle